Rolex Platinum Daytona
Rolex Platinum Daytona
Rolex Platinum Daytona

Rolex Platinum Daytona

Regular price$ 99,999.00
Shipping calculated at checkout.

The Rolex Platinum Daytona—a legendary racing watch that's awarded to the 24 hours of Daytona and the Daytona 200 Pole winner to this very day—is also the most expensive watch ever sold ($17.8 million at an auction of Paul Newman's watch in 2017).

The stunning dial, with easy to identify pushers and protected crown, along with the tachymeter bezel are iconic. This specific aqua blue model appeared in the number 1 spot on Motorcycle's top motorsports watches of all time. "Introduced in 1963 specifically with the professional racer in mind, the Rolex Cosmograph Daytona offers the ability to precisely measure speeds up to 400 units per hour. Sleek as a land speed record contender, the Daytona’s chronograph and bezel with tachymetric scale are the ultimate in high performance and a true complement to the mechanical detail and love that goes into every race machine. This beautiful platinum, ice blue dial and brown ceramic version is a favorite."

You can read more about the fascinating history of this watch on Wikipedia or by googling a gaggle of articles (like this one) written about this celebrated timepiece.

If the luxury price tag is not your speed, then check out our off-brand homage to the Daytona. It's a quality, waterproof, rugged AF timepiece which Proud & Free sells for a fraction of the cost.


Case - Oyster, 40 mm, platinum
Bezel - Chestnut brown monobloc Cerachrom in ceramic with engraved numerals and graduations
Movement - Perpetual, mechanical chronograph, self-winding
Crystal - Scratch-resistant sapphire
Bracelet - Platinum
Clasp - Special Oysterlock Bracelet
Dial - Ice Blue
Features - Special Screw-Down Push Buttons
Certificate - Certificate of Authenticity
Warranty - Lifetime
Water Resistance - Waterproof to 100 metres / 330 feet
Diameter - 40mm


Centre hour, minute and seconds hands, small seconds hand at 6 o'clock. Chronograph (centre hand) accurate to within 1/8 of a second, 30-minute counter at 3 o'clock and 12-hour counter at 9 o'clock. Stop seconds for precise time setting.



Due to the high value of this watch, it is not returnable and is a final sale.

This watch comes with a 5 year warranty, covering the movement and any internal parts. Batteries and crowns are not included, and bands are also not included. Damage by wear, impact, or water is not covered.

Shipped fully insured with signature confirmation. International orders may have VAT and customs fees which is the responsibility of the customer.

Note: storewide discounts do not apply unless indicated specifically for this item

Delivery: 2-3 weeks

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